Today we are gonna talk about account quality and the Trust-Score concept. Pick some popcorn and open your Ogads dashboard for hearing the conversion sound in the background while reading! 1) What is a transaction? The best real example to describe this concept is your bank account. The balance of your bank account right now is not in a fixed database field where it just says "5000$". The balance of your bank account is a sum of all the transactions you did since you opened the bank account. This means, by altering existing transactions your bank account balance can go into minus or plus. 2) Why is a transaction relevant to Instagram? Every action you do on Instagram or via the Instagram API is tracked as a transaction. Lets take an example for a transaction. We call this transaction overview on date A: Code: - Account creation on IP 250.0.0.1 (+0 Trust-Score) - Login on device Nexus 6P (+100 Trust-Score) - Like Action via IP 250.0.0.1 (+0 Trust-Score) - Follow Action via IP 250.0.0.1 (+0 Trust-Score) -------------- Total Trust-Score: +100 3) WTF is a Trust-Score? Well we call it Trust-Score because its the trust level Instagram gave this transaction at the date A. So it seems like we created an Instagram Account on a trustworthy IP Adress. We logged into the Instagram via a really trustworthy device because it could be connected to the Facebook App for example. Since the IP 250.0.0.1 is still trusted, both the like and follow action didnt alterate our total Trust-Score at all. Ok. 1 Months passed. Of course we did alot of follows or likes on our account. But wait! Instagram found out that 250.0.0.1 was actually used for creating alot of accounts, or got used for other bad bot behaviour! So whats happening now? Instagram has still all the transaction records. So they just alterate the Trust-Score of existing transactions. We call this transaction overview on date B: Code: - Account creation on IP 250.0.0.1 (-100 Trust-Score) - Login on device Nexus 6P (+100 Trust-Score) - Like Action via IP 250.0.0.1 (-10 Trust-Score) - Follow Action via IP 250.0.0.1 (-10 Trust-Score) -------------- Total Trust-Score: -20 So suddenly our account went from +100 Trust-Score to a bad -20 Trust-Score only because Instagram decided 1 Month later, that 250.0.0.1 was a bad IP Adress (also called Toxic). -20 Trust-Score could be a PV, Email Confirmation or a plain ban. So as you can see sometimes the things are not exactly like they look.